The Difference Between Free Advertising & Paid Advertising

In a previous post, I answered the question, "What is free advertising?" Today I will attempt to outline a few key differences between free advertising & paid advertising.

One of the obvious differences is that you pay nothing for free advertising and paid advertising requires some type of cash transaction. No-brainer right?

What you probably don't know is that you can actually get more exposure and music sales with free advertising. How is this possible? Well, one technique for getting major free advertising is getting an album review by a magazine, newspaper, website, etc. Let's say the music editor at the Vibe does a review on your album. Let's also say you had some money to spend and you took out a full page ad in the Vibe as well.

You are going to get a better response from the review than from the ad. Why? Because the magazine editor is the one with the credibility. So if you paid $5,000, $10,000, or even $20, 000 for a nice flashy, colorful ad that only runs once in Vibe, then you're not really getting your full money's worth. If you get a review of your music published by the editor, people are more likely to read the review and buy your music. People buy faster on someone's recommendation versus picking up an album from someone they've never heard before.

Here's a good example of this: You need the brakes on your car done and you need a good mechanic. You don't know any but your friend recently had her brakes repaired and was very pleased with the work the mechanic did. She recommends her mechanic for the job and you give him your business because his referral came from a good source...a source you trust.

The funny thing is on the way to your friends mechanic you passed by several auto repair shops who had big beautiful advertising.

Why didn't you stop at those along the way?

Because you had a good referral.

It's the same way with magazine editors. In their music review they are basically giving you a referral. They want to give good information to their readers who subscribe their magazine. Those subscribers trust the magazine or else why would they be reading it?

And whether the review is good or bad it doesn't matter. All publicity is good publicity.

To me this is 10 times better than running an ad. And if you did it correctly, it didn't cost you an arm and a leg to generate all this targeted exposure.

So the question is would you rather spend loads of cash paying for advertising and get minimal returns or do the work necessary to get free advertising and get massive exposure?

In my opinion, free advertising wins every time.

Let's make it happen!!!

Mello Melanin, The Hot Instrumentalist
www.MusicMarketingPromotions.com
www.RapBeatCreator.com

P.S. If you would like to learn the secrets to getting thousands of dollars worth for free advertising, click here!

P.P.S. I have less than 50 free advertising CDs left so claim yours now by clicking here because once this batch is gone, the price will go back up to $19.99!

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What is Free Advertising?

As we embark on this marketing journey with particular emphasis on getting FREE advertising, I just wanted to give you a good definition of what free advertising really is. I guess an easier way to start would be to define what free advertising is not. Simply put, if you have to open your wallet to spend some money for advertising, then it is not free.


Some examples of this include:

1. buying advertising space in magazines,


2. spending money on full color flyers and posters,


3. buying Pay-Per-Click ad from Google, Yahoo, etc.


4. spending thousands of dollars on radio and TV ads

...and the list could go on.

The common words in all four of these examples are "buying" and "spending". When we get 100% free advertising then we are not spending a dime. Nothing. Zero.

So what is advertising?

Advertising is defined by Wikipedia.com as "a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service."

Once I learned about how to get free music marketing and promotions, and I began to see it working, I couldn't believe it. The great thing is it generated so much word-of-mouth publicity that people knew me who I had never met!

When you learn how to get free advertising, you'll wonder why you've ever paid for it in the past. With the Internet, getting free advertising is way too easy. There's email marketing, social media, blogging, podcasting, YouTube, etc. I plan to cover these more in depth in future articles but for now I'll expound on who needs free advertising.

The artists who have no money are the ones who are perfect for learning how to get free advertising. When I started out, I didn't have any money. I was a broke college student with a part-time job that paid just enough for me to get groceries for the week. This was before the Internet was ever heard of so I learned from the school of hard knocks. Today, learning this valuable info is much easier & much quicker to get.

If you want to learn how to get FREE advertising you should check out www.MusicMarketingPromotions.com for a limited offer on my free audio book "How To Get Thousands of Dollars Worth of Free Advertising" that tells you exactly how to get it.

I'll see you at the top...

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist
www.RapBeatCreator.com
www.MusicMarketingPromotions.com

P.S. I have less than 50 audio books that I'm giving away free. After the free ones are gone, the price will go back up to $19.99. Click here now to claim your audio book now!!!

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My Social Media Marketing Experiment

For my first post on the Guerilla Music Marketing & Promotions it would be very fitting to drop some jewels on marketing through social media. Right now I'm trying my hand at Facebook. I may not be a first mover on this form of social media but trust me the potential is wide open.

I'll be keeping you posted on how I use it to reconnect with old friends and make new ones almost effortlessly. It's less clunkier than MySpace but it can be more effective if used properly. Imagine them used together.

Anyway...

...Please stick around because you're about to learn guerilla music marketing and promotions from one of the best that's ever done it!

Later...

Let's Make It Happen!!!

Mello Melanin, The Guerilla Music Don
www.MusicMarketingPromotions.com

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